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http://en.wikipedia.org/wiki/Goji#Medicinal

Goji Berry is an ancient fruit found growing in the wild in the Himalayan regions of Asia. For centuries, traditional herbalists have recognized the various health benefits of Goji berry in addition to its status as a highly nutritious food. Goji berry is a rich source of vitamin C and also contains many other health-promoting vitamins and minerals.

Goji berries have long been revered as a universal tonic for their longevity-enhancing effects. Goji berry may support the health of the eyes, the skin, and the cardiovascular system. The latest scientific research suggests that Goji berry is a potentially potent antioxidant that contains compounds with immune-enhancing properties.