At NOW, we believe that good nutrition shouldn't come at the expense of taste. In addition to our products being good tasting, we strive for our natural food items to be fresh, Non-GMO (when possible) and bursting with the nutrients we need to live at our best. In order to meet our demanding quality control standards, we choose to source our foods from respected farm and growers, using organic ingredients, when possible. We test our food products for toxic compounds, heavy metals and microbial contamination. At NOW, we believe that natural, high quality whole foods are the best source of nutrition and the best way to support the health of you and your family.

Since 1968 NOW Foods has supplied wholesome, high quality health foods at reasonable prices. In support of NOW's mission "To provide value in products and services that empower people to lead healthier lives," these foods are brought to you without necessary costs or frills. We truly believe that good health should be affordable. As a family owned and operated business, we offer four generations of honesty, quality, purity and commitment.

Empty gelatin capsules offer an economical and convenient way to take strong tasting vitamin or herb powders. Empty capsules allow you to fill your own powders at desired potencies, and avoid tablet binders and fillers. Buying powdered vitamins and filling your own capsules can save up to 50% off most retail prices.